The following are a few tips that I like to share when people are starting out on Twitter:
1. Tweet something shareable: Tweet pictures, questions, videos, or relatable quotes about the industry you are in. It is important to give your followers content they can share (or retweet).
2. Be responsive: this is one of the most important aspects of social media. If someone tweets about you, asks a question, or makes a comment, promptly provide him or her with a response. People will engage with you when they notice you are responding to the tweets you receive. If an interaction is taking more than 3 tweets, take the conversation elsewhere and ask the follower to contact you via Direct Message.
3. Favorite and Retweet positive messages about your brand: Sometimes you will not be able to provide a decent reply to someone on Twitter. If this happens, the most appropriate thing to do is to Retweet or to Favorite a tweet. Both will make the user that is connecting with you feel heard. Using the Favorite feature is a very nice way to connect with your users, but don’t over use it.